100‰精选王中王资料

餐饮蓝 赢 利

蓝色更赢利
为餐饮品牌发现高价值机会资源
什么是蓝赢利?
1、“蓝”
——实施差异化竞争策略,寻找尚未被抢占的消费者心智机会资源
  完成与众不同的品牌价值定位
 
2、“蓝赢利”
——以赢利的思维来分析定位策略,使品牌定位具备高价值,确保“基因会赢利”。
 
3、“蓝赢利”
——研究1年左右回本周期的单店赢利模式
  明确房租、人均定位、餐位数、投资标准数据建议

蓝 赢 利

  • 为什么说品牌策划能驱动餐饮企业可持续赢利?

    为什么说品牌策划能驱动餐饮企业可持续赢利?

    SHUODAOCANYINPINPAICEHUA,DADUOSHURENDIYIFANYINGKENENGSHIJICANYINDIANZUOYINGXIAOTUIGUANGDE。ERRUJINRENMENQUEYISHIDAOLECANYINPINPAICEHUABINGBUJIANDAN,CANYINCEHUABUSHIYINGXIAOTUIGUANG,ERSHIJIYUCANYINPINPAIZHANLVECENGMIANDEDINGWEICEHUA,BUJINNENGRANGCANYINPINPAIDEDAOTISHENG,GENGSHINENGWEICANYINQIYEDAILAIKECHIXUYINGLI。

    2019-04-24

  • 小模式 · 蓝赢利——连锁餐饮界“小而美”模式落地成功

    小模式 · 蓝赢利——连锁餐饮界“小而美”模式落地成功

      DADIANYINGLIKUAISHISHANGYINGLICUXIAOYINGLIDAFENGGUAGUOHOU,CANYINXINGYEXIANRUYOUYIGEMANGRANQI。DANGHENDUOZISHENCANYINRENHAICHENNIZAI2015NIANDUDECANTONGJIAOXUNZHONGBUNENGZIBASHI,ZHONGGUOCANYINLANPINPAIYANJIUYUANJINGGUO4NIANJIN50GECANYINLIANSUOPINPAIDEYANJIUYITANSUOCHUYITAOXINDECANYINYINGLIMOSHI——XIAOMOSHI·LANYINGLI,KAIQILIANSUOCANYINLANYINGLISHIDAI。LANYINGLI——XIAOJISHIDA  ZHONGGUOCANYINLANPINPAIYANJIUYUANLANYINGLIYANJIUZUTONGGUOSHUJUFENXIFAXIAN: ...

    2016-11-08

  • 餐饮赢利的“红与蓝”

    餐饮赢利的“红与蓝”

    100‰精选王中王资料MOUCANYINPINPAILAOBAN:  DIANNEITIANTIANPAIDUI,JIAMENGSHANGYEZAIPAIDUI,DANZIJIXINLIMINGBAI,ZHEIXIEZHISHIJIAXIANG,QISHIGENBENWUFAYINGLI,SHENZHITIANTIANKUISUN ·CANYINXINGYEDEYINGLINANTI:  DUIYUCHUANTONGCANYINJINGYINGZHEERYAN,ZHEI2NIANJIUXIANGREGUOSHANGDEMAYI,PINMINGZHENGZHA,XUNZHAOCHULU。ERDUIYUZHENGGECANYINYEERYAN,JIUXIANGYIGEWEICHENG,CHENGLIDERENXIANGCHULAI,CHENGWAIDERENJINRU,QIGENBENWENTIJIUZAIYUYINGLI。MUQIANCANYINSHICHANGCHENGXIANYINGLILIANGJIHUAXIAN...

    2015-12-31

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