100‰精选王中王资料

当下餐企适合怎样的外卖菜品结构? 

FABUSHIJIAN:2020-02-27 14:55:06

100‰精选王中王资料 YIQINGDANGQIAN,WAIMAICHENGWEIGEDACANQIZHENGXIANGFALIDEDUIXIANG,CHENGWEICANYINPINPAIHUODEYINGLIDEZHONGYAOTUJING!SHANZHI·LANPINPAIZHANLVERENWEI:WAIMAICHANPINJIEGOUSHIFOUHELI,JUEDINGLECANQIDEYINGLINENGLISHIFOUQIANGDA,DUIGUKEDEXIYINLISHIFOUZUGOU,PINPAISHIFOUNENGZAIYONGHUXINLIBAOCHILIANGHAODEXINGXIANG。

YINCI,CAIPINJIEGOU、DINGWEIJIDINGJIAJISHIWAIMAICHANPINDEJICHU,YESHIHEXIN。NEIME,DANGXIACANYINQIYESHIHEZENYANGDEWAIMAICAIPINJIEGOU? 

 

1、菜单结构既要符合赛道需求,又要符合疫期消费需求

100‰精选王中王资料 GENJUZIJICANQIYETAISUOSHUSAIDAOLAIQUQUEDINGWAIMAICAIDAN(CAIPIN)JIEGOUMOSHI。

BIRUCHUANTONGZHENGCANSHIHEXUANZEPINLEISHICAIDANJIEGOU:REMAI+ZHEKOU+ZHAOPAICAI+PINLEIA+PINLEIB+PINLEIC+XIAOCHI+YINLIAO+DIANPUXINXI;XIUXIANZHENGCANSHIHEXUANZEZONGFENSHICAIDANJIEGOU:REMAI+ZHEKOU+TAOCAN+DANPIN+XIAOCHI+YINLIAO+DIANPUXINXIDENG。

2、采用1+6核心产品组合,确保核心赢利

XUYAOANZHAOHEXINCHANPINZUHE(1+6)LILUNDAJIANWAIMAIHEXINNEIRONG(JI:ZHUDACHANPIN+COUDANCHANPIN+LIRUNCHANPIN+YINLIUCHANPIN+HUODONGCHANPIN+TAOCANCHANPIN+XINXICHUANDACHANPIN),MINGQUEGEGECHANPINZAICHANPINZHANLVEZHONGDEZUOYONG。

3 、随着疫情的恢复,阶段性实施消费场景套餐组合策略

100‰精选王中王资料 YIQINGXIA,YOUYUWAIMAICHANGJINGFASHENGLEBIANHUA,XIANZAIDEYIRENDOUSHIDAIBIAOZHEDUORENXUQIU,WAIMAICHANGJINGCONGDANRENDAODUORENDELIULIANGHUIJU,CHANPINJIUHUIBIANCHENGYIHENDUOCHANGJINGZUHEWEIZHU。CHUCIYIWAI,QIYEYELIYINGGENJUYIQINGDEHUIFUQINGKUANG,SHISHIJIEDUANXINGWAIMAIYINGDUICELVE。

4、不同目标导向的价格策略运用,确保企业盈利

CONGCHANPINPINLEI、SHICAIFENLEI、PINPAISHINENGCHUFABINGJIEHEXIAQUWAIMAISHICHANGZONGHEFENXI,ANZHAOSHICHANGFENEDAOXIANG、LIRUNDAOXIANG、CHENGBENDAOXIANG、JINGZHENGDAOXIANG、XIANGSHOUDAOXIANGMUBIAOJIAGECELVECAIYONGZUIXIAODANWEIDINGJIA、WEISHUDINGJIA、1/4CHENGBENDINGJIA、HUANGJINBILIDAOXIANGDINGJIA、JIAZHIDAOXIANGDINGJIAJINXINGWAIMAICHANPINJIAGEZHIDING。

5、扩展外卖营业空间,探索新的产品模式

100‰精选王中王资料 WEIRAOCANQITANGSHICHANPINYUWAIMAICHANPINZHIJIANDELIANJIEDU,ZHUAZHUSUZAOJIANBEICHENGPIN、BANCHENGPIN、SHIPINSANXINGTAIDUOWEIDUBAOPINJIHUI,MANZUTANGSHI、WAIMAIDENGDUOZHONGCHANGJINGXUQIUDEBAOKUANCHANPIN。

TONGGUOSANXINGTAIBAOPINJINXINGLIANJIECHANGJINGZUHECHANPIN,KUAISUYUXIAOFEIZHEJIANLIRENZHILIANXI,XINGCHENGQUYUXIANSHANGXIAOSHOUWANGLUOBUJU,GUHUAJICHULIULIANGJINXINGCHENGJIEZHUANHUANQITAPINXIANGZUHE,JINYIBUXINGCHENGCHANGJINGJUZHEN,MANZUFUGOUDEXUQIU,ZENGJIAHEKUODARENQUNZUHEHEXIAOFEIPINCI,CUJINDUODIANKAIYUAN,WEIWEILAIMENDIANFUHESHIYINGLIMOSHIZUOHAOZHUNBEIGONGZUO,GENGHAODEYOUHUAMENDIANMOXING。

 

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